Website owners have started to realize the benefits of having their sites attain high ranking and be more visible in search engine results by the use of keywords. This helps them to gain and maintain popularity which immensely benefits the website. The professional social media coach explains how this works and what it takes to become a website owner.
When dealing with search engine optimization it is extremely important to use your keywords or keyword phrases in the body of your web page, be it a blog or otherwise. Try and use your keywords a few times in the beginning of each page to attract readers/users and keep their interest.
Whenever it is possible, use your keywords in your URL. Search engines pick up on keywords that are placed in the URL. Instead of using numbers or text in article URLs, try to use a CMS that will use real words. These should be the keywords that readers will, most likely, search for.
Keep your site updated but do not spend time making small changes. If you constantly make small insignificant updates to your page, the search engines will think that you are just trying to get the date changed for when the last update was done. You will get ranked down for this after it is noticed for a few times.
Using a specific keyword too often will actually count against you if you are trying to maximize the frequency of search hits. Search engines will be looking for keywords that are inserted in natural language. Therefore, do not only use your keyword frequently, but the content must definitely make sense.
As has been discussed by your social media coach earlier in this article, search engine optimization is a calculated method of drawing traffic and customers to your website. Keywords are a big part of being able to show up at the top result when people use search engines. By exploring and investing in this method, your site will show improvement in visibility and traffic.
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